Bubblegum Witch is cute and playful. Lots of pastel colors and sparkly accessories. People in this vibe ARE very witchy, but not in a way that takes themselves so seriously. You'll see people like this sporting oversized cozy cardigans, or fashionista outfits that would make Glinda jealous. Even if you are a man.

It's lighthearted witchery. Candy Witchery.