An aesthetic near and dear to our founder's heart.

Dopamine Dressing is a cognitive action. The clothes we wear can have a direct affect on our mood. So people who are into dopamine dressing, are all about the bright colors and bold patterns, in order to boost dopamine production throughout the day.

Now, here is the kicker: You don't have to wear bold/bright colors to participate in Dopamine Dressing! Choose any items that give you pure joy! This aesthetic has a kidcore-like element, or even a maximalist/eclectic appearance. It can also lean a little retro!